$6 average looms as diesel benchmark hits record
The benchmark used for most fuel surcharges set an all-time high this week. The post $6 average looms as diesel benchmark hits record appeared first on FreightWaves.
The benchmark used for most fuel surcharges set an all-time high this week. The post $6 average looms as diesel benchmark hits record appeared first on FreightWaves.
Why This Matters
Diesel fuel prices have reached a new record high. This means the cost of transporting goods by truck is now significantly more expensive. The average price is approaching six dollars per gallon.
Why This Matters for Ecommerce Brands: This surge directly impacts shipping costs for online retailers. Expect your landed cost per unit to increase, potentially by 5-10% or more depending on your shipping lanes. This squeeze on margins necessitates tighter inventory planning. If lead times were already stretching, higher freight costs can make those longer waits even more prohibitive financially.
The SupliiChain Take: Proactively manage your freight spend. Analyze your current transportation costs against this new benchmark. Consider using our landed cost optimizer to model the impact of these higher fuel surcharges and explore alternative shipping strategies or supplier locations to mitigate the increased cost.
Source: FreightWaves
Last reviewed: September 9, 2026